Design & Thinking

Design & Thinking:

“How are billion dollar companies being beaten by kids in garages…?” This was a favorite quote asked in the film “Design & Thinking.” It was documentary on “design thinking” and its impact on society and businesses. The film started with asking people what “design thinking” was? When did they first hear about it? How do they use it? They asked these questions to Designers and Industry Leaders of a variety of caste and creed. The people asked in the video were all impressive people, Tim Brown (IDEO), Peter Pangaro (cybernetic lifestyles), John Pittman (Autodesk), David Kelley(Stanford D. School), Alex Osterwalder (Business Model Generation), and Jennifer Palhka (Code for America). They gave so many ranging answers to those three simple questions. The majority of the movie was cut scenes of their different answers and comments.  This made following any one of their thoughts and comments more than a little confusing. I really enjoyed the film’s demos of specific uses of Design thinking in industry. The first time I head the word “design thinking” was in the 6^th grade from a video featuring David Kelly. It was formative to my early development. For me the film did a great job at outlining the core principles of design thinking.