Chapter 3:

Chapter 3: Materiality, Design, and Creativity pages 34 – 61

The title for this chapter sums up the conversation very nicely: Materiality, Design, and Creativity. All three are critical involved and related in the field of Industrial Design. The chapter talks about how materials (from a material library) can offer inspiration and inform a design. It also made interesting points on how culture and time can play a significant part in the design process. The most interesting part of the chapter for me was the discussion of the design process itself. It covered the processes involved as well such as ideation, iteration, and design details. Developing organizing a design process is critical to success at problem solving. It doesn’t have to be linear process and your first idea is most likely not the best. It requires iteration and creativity.   Good Design is found somewhere in the amorphous mixture that goes on between initial ideas, inspiration, materials and other influences. Chapter 3 concludes and ties together its main points with a case look at IDEO.  They are truly a unique design consultant with their approach to social interaction, culture, combination of materials and design.